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Embracing Change: The Journey of Algem’s Rebranding

In an ever-evolving digital landscape, staying relevant and resonant with our audience is paramount. At Algem, we’ve embarked on a journey of transformation, one that signifies more than just a change in design but a deeper evolution of our identity and vision. Here’s why we decided to rebrand and what this new chapter holds for us.

The Catalyst for Change

Our decision to rebrand stemmed from a profound realization that as we pivoted towards becoming a leading liquid staking decentralized application, our initial brand assets (created in the nascent stages of Algem) no longer mirrored our current ethos or aspirations. Here’s why we embraced this change:

Keeping up with our evolution – When we first started, our logo and brand design were perfect for who we were. However, as we developed into a liquid staking platform, our old look no longer aligned with us anymore.

Telling our story to you – We believe our brand is more than just our logo. It’s about the stories we tell and the experiences we share. We wanted our new look to better show our values and what we stand for.

Standing out in a crowded environment – The digital world is crowded and we want to make sure you can spot us easily. Our new look will help us to stand out and make clear to you what makes us special and unique.

Staying fresh and relevant – Things move fast online and what looked great two years ago might not look so hot today. We wanted to make sure our look is as current and exciting as our technology.

What We’ve Done

Our approach to rebranding was thorough and intentional, with a clear set of goals guiding our journey. Here’s what we’ve accomplished:

  • Setting our goals: We started by figuring out exactly what we wanted to achieve with our new look.
  • Bringing in the Pros: To help us get it right, we hired an experienced brand manager. They’ve done a lot of work understanding our market, our audience and how we can best present ourselves.
  • The new look: With a clear plan in place, we’ve created a new logo and brand identity. We think it does a great job of showing off who we are and where we’re going!

Here’s a short summary of our newly crafted brand strategy (just the core points)

We saw a chance to make our brand feel more human. This change will show how we look and in the deeper meanings – what we say. Here are several principles to illustrate this approach: 

  1. A focus on life changes – Emphasize how using platforms overall can positively impact users’ lives, not just the tech alone.
  2. Freedom and empowerment – Highlighting the freedom and personal empowerment that DeFi offers, both financially and in your everyday lifes’ choices.
  3. Opportunities for everyone – Showcasing platforms that can be inclusive and beneficial to everyone, not just experts, by presenting real user stories.
  4. Relatable communication – Using accessible language and relatable storytelling to connect with everyday users to illustrate financial benefits.

Algem envisions a world where financial freedom is not just a catchphrase but a lived reality. We understand that true freedom comes from the ability to move dynamically through the decentralized financial landscape. We redefine financial freedom by providing individuals with the crypto tools and opportunities to chart their own course, unshackled by rigid commitments. 

We believe that financial freedom is more than just a goal; it’s a lifestyle! 

Mission, Vision and Values

It’s about unlocking doors to opportunities that were once limited, enabling a future where possibilities are expansive and profits are maximized. Our mission is to empower YOU to embrace this new paradigm of financial liberation, where your aspirations align seamlessly with your financial decisions.

Our mission is to provide this financial empowerment by unlocking new horizons of freedom and possibilities from the decentralized financial landscape, allowing you to seamlessly adapt to the unique and ever-changing rhythms of your life.  

Our vision is empowering our users with a more flexible, mobile, and liberated life. 

Our values are Empowerment, Innovation, User centricity, Education, Security, Community Collaboration, Accessibility, Flexibility and Transparency. 

Our new brand identity

The deep symbolism behind our new logo:

To reflect the tone of Algem’s voice and to position ourselves as a catalyst for financial liberation and self-expression, we decided to use a large, vibrant color palette:

The new full-version brandbook can be found here.

What’s Next?

This rebranding is just the start. We’re now working on Algem 2.0, a big update to all our services. Our new brand will help us share our vision for the future with you.

Stay connected for more news! We’re excited about this new phase and can’t wait to share all the improvements and new features with you. Let’s step into the future of Algem together, where everything looks bright and full of promise. 

Welcome aboard!

About Algem

Algem is a decentralized application built on the Astar Network and offers two main features: liquid staking and liquid farming. As their names suggest, these two options let ASTR holders keep their assets liquid while putting them to work. Also, the liquid staking and farming solutions let users use Algem’s liquid nASTR tokens across Astar’s Defi ecosystem to earn staking rewards and make more money. In doing so, Algem supports other Defi protocols by providing liquidity and creating a sustainable and cooperative ecosystem on the Astar Network and Polkadot.

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