June 14, 2022
We are thrilled to announce that we have just brought Greg Roggero on board as CMO!
As CMO, he will be in charge of Algem’s marketing department, while working side-by-side with Algem’s Founding team to create and implement Algem’s go-to-market strategy, formulating and executing Algem’s marketing activities, which include but are not limited to:
- Email marketing
- Ambassador programs
- Community management
- Content and SEO strategy
- Content distribution strategy
- Customer acquisition strategy
- Product marketing and development
As a digital marketing veteran, Greg brings 10+ years of marketing experience, having worked at the likes of Microsoft, Edmunds.com, and most recently served in marketing functions in the Web3 space at Astar Network and AstridDAO. Greg studied at Pepperdine University, a top 50 U.S. university, where he received a B.A. in Economics.
I’m immensely grateful to join Algem as CMO. We’ve got an extremely intelligent, dedicated, and hard-working team and I can’t wait to see how far we’re going to go. I have no doubt we’re going to do big things in the Astar Network ecosystem and beyond. Time to get to work!– Greg Roggero, Algem CMO
If you are an Algem user please feel free to add Greg on Twitter and share your ideas with him. You can find him at @GregRoggero
Algem is a decentralized application built on the Astar Network and offers two main features: liquid staking and liquid lending. As their names suggest, these two options let ASTR holders keep their assets liquid while putting them to work. Also, the liquid staking and lending solutions let users use Algem’s liquid nASTR tokens across Astar’s Defi ecosystem to earn staking rewards. In doing so, Algem supports other Defi protocols by providing liquidity and creating a sustainable and cooperative ecosystem on the Astar Network and Polkadot.